Making Data Work — A weekly brief for airline leaders who know data should do more.

You've made the investments. The platforms, the teams, the roadmaps. And you're still explaining to the CEO why the data doesn't tell a clean story.

I get it. I've been there.

Each week, I put out a clear-eyed look at what I'm seeing inside business and data teams — what's working, what isn't and what the tech trends actually mean for airline leaders who can't wait any longer to make data work.

What you'll read about

How to solve for your teams having three different numbers for revenue
Why your AI strategy is really a data trust problem
What the tech vendors aren't telling you — and how to cut through the noise
What "own your data" actually means in practice

From the archive

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Making Data Work